This is a series of proof of concept designs for my future donut shop, including menu board layout and coffee cup branding. The style invokes clean professionalism, more reminiscent of a high end coffee shop than cheap donut stores, and the target demographic is young buisness professionals.
This is a selection of my work for Zoola Vapor, an E Cig company. As in house designer, I worked on mailers, facebook advertisements, art for the store walls, and branding of some of their products. The zoola vapor website required a complete redesign. The site is currently a catalogue, but was originally purposed as a sales platform using Opencart backend. The posters hung in the offices, and the banners were a series of photographs from parties that were held there.
This brewery concept is based on the character black phillip from the film the vvitch, wherein a puritan family is beset by satanic forces on their small farm. The goat black phillip is revealed to be a manifestation of lucifer, tempting the last surviving family member by asking "wouldst thou like to live deliciously?"
I attempted to use this subtle satanic imagery in branding a brewery with font choices consistent with type set available in colonial america, pentagrams, blood red skies and high contrast dark sketching.
This is a mockup of a fictional hipster lodge, a sort of free masons for urban twentysomethings. The style is reminiscent of the trend of the culture towards arrows, anchor tattoos and design with numerous lines of various weight.
My employment with ILED consisted of mainly web based advertising, marketing and managing Amazon sales. The first set is a series of facebook card advertisements. The second item is a full page magazine ad that ran in a publication directed towards kiosk and small shop owners. Below that is a set of prints for our office. Finally a video advertisement that I shot and edited, designed as an attractor for potential shop owners.
LED Shoe Lights was an offshoot company from ILED, and the design markets to a different demographic, Targeting a rave or party crowd rather than the urban design direction of ILED.
Media Obsession is my video essay project, where I analyze and discuss games, film, tv and any works of art that merit discussion.
